West Australian financial planner, Troy MacMillan, has taken out the top gong at the Association of Financial Advisers (AFA) annual conference and been named Adviser of the Year for 2011.
The award, sponsored by Zurich Financial Services Australia, was announced last night at the closing Gala Awards Dinner in front around 650 delegates.
AFA chief executive, Richard Klipin, said MacMillan was chosen due to his superior client service, strong community involvement and streamlined systems and processes.
“Troy’s strong all-round practice and absolute commitment to excellence ultimately set him apart from his peers.”
MacMillan, from The Wealth Designers, said he was honoured by the award and to be part of the advice community.
In an earlier address, MacMillan said his firm of four advisers specifically focuses on clients across a broad spectrum of $12,000 to $70,000 annual fees with its advisers providing 12 “value-add” items for a client every year.
“We have operated in a full fee-for-service model for two years now and we have one fee that we give clients. No entry fees, no management fees, nothing like that.”
Wealth Designers already operates under an annual opt-in arrangement with a yearly re-engagement meeting with all clients.
“Being a value-based financial planning practice, we engage a client for 12 months. At the end of that 12 months, we re-engaged them again and discuss their strategy, how the year progressed and plans for the next 12 months,” said MacMillan.
“We have been doing opt-in for a couple of years now and we have had no trouble re-engaging the client, if anything, it allows us to lift the fees once we have demonstrated significant value to the client.”
MacMillan also said his practice works closely with accountants and lawyers to maintain strong referral relationships.
“We have a 75% referral rate from accountants.”
There were five finalists in this year’s event besides MacMillan, including Craig Ball, The Carter Group (QLD), Anne Graham, McPhail HLG Financial Planning (VIC), Mark Rando, Rando & Associates (WA), Nicholas Sinclair, Wealthfarm ( QLD) and Brian Woods, Nexus Wealth Management (WA).
“It’s fair to say that all of this year’s finalists excelled in the four key areas – giving advice, business acumen, community service and industry service,” Klipin said.
The judging panel including Klipin, Dr Rebecca Sheils, director of research at Beaton Research and Consulting, Brad Fox, president of the AFA, Peter Sobels, director of Riskinfo, Philip Kewin, general manager sales and marketing for Zurich Retail Risk, Marc Fabris, national manager sales strategy and research for Zurich Life Risk and Graham Peatey, managing director for Encore Group.